Motorola launched a Stylish and sleek piece of technology, the new AURA. Finally a handset that looks different from the box type iPhones and Nokias.
Encased in stainless steel housing, the AURA has textures and patterns chemically etched into its surface. The Swiss-made main bearing, gears composed of Rockwell 50-55 hardened steel and 130 precision ball bearings work in tandem to drive the assisted-opening blade. Motorola likens the effect to that of opening a luxury car door rather than accessing a mobile device. Its custom-engineered rotating mechanism is composed of more than 200 high-precision individual parts, and the gears are protected from harsh conditions with the same coatings used in high-performance racing engines.
The AURA has the FIRST EVER circular LCD display with colours and 300 dpi resolution and a Grade 1, 62-carat sapphire crystal lens.It also features Motorola’s CrystalTalk technology and stereo Bluetooth.
“AURA is Motorola’s latest endeavour into the high-tier mobile device space and is the result of our continued inspiration to innovate in design, imagination and state-of-the-art handcraftsmanship,” said Jim Wicks, corporate vice president and director of Consumer Experience Design, Mobile Devices, Motorola. “From the moment AURA owners hold their phones they elevate their own experience in luxury and unmatched quality.”
The handset will be available from January 2009 and No word on the pricing yet but it will be a little steep.